Here are some steps to follow to write your executive summary: You want to hold the attention of the reader from start to finish. As well as being comprehensive and compelling, it is vital that your executive summary is quick and easy to read. Ideally, it should not constitute more than 10% of the entire business plan. This means that the executive summary has to be punchy, detailed, informative, engaging, interesting and accurate.Īs time is of the essence, it is best to keep your executive summary to a maximum of two pages. There is a small window of time to impress, convince and persuade the individual or panel to back your business or get on board with your proposals. When creating your executive summary, always remember that the person or people who are reading it may have extremely busy schedules and limited time. An executive summary should be an integral part of your project proposal or business plan.
